Comment by coldtea
3 years ago
The studios seem to think "everybody", judging from the 100s of sequels, prequels, reboots, and nth installments of movies, where everything is a "franchize"...
3 years ago
The studios seem to think "everybody", judging from the 100s of sequels, prequels, reboots, and nth installments of movies, where everything is a "franchize"...
If we look here: https://en.wikipedia.org/wiki/List_of_American_films_of_2022
The top ten highest grossing films are all franchise movies. So that looks like a good indication of hat the public wants to watch. If you look at the rest, there's a decent number of non-franchise films that studios financed but audiences evidently didn't show up for in such large numbers.
I can see how we might come to this conclusion, but we would also need look at which films were marketed the most, which films had wider distribution, which films had better casting budgets, etc…
If franchise and rehashed-to-death-IP films all had more marketing, wider distribution, and more famous actors/crew, of course they’re going to get a higher viewership.
There are plenty of examples of heavily marketed films which flops.