Comment by agotterer
2 years ago
I'm happy to share my experience and lessons, but its a bit too much to type. If you are serious about starting one feel free to shot me an email (address in my profile).
What I will say is that I think the timing was right. My co-host and I lived in Manhattan pre-pandemic and regularly took advantage of the restaurant variety there. Our dinners are hosted on Long Island and our theory is that people who move from Manhattan to Long Island over the last 20 years started to expect higher quality food and a larger variety of ethnic options. Over the past decade or so the variety and quality of Long Island restaurants has greatly improved from what was here 25 years ago when I was growing up.
Post pandemic we saw an appetite (pun intended) for people to just get out of the house, be around other people, and have an experience. Quite a few people who come to the dinners say that they keep coming back because their partner/family aren't adventurous eaters so they never get to try new foods or typically wouldn't order some of the things we put on the menu. We aren't going for a fear factor vibe, but we do try to get people out of their comfort zone. We have a large number of solo guests who enjoy meeting new people and sharing a like-minded experience. Initially the group skewed heavily towards males in their 30's, which was our friends. Today its a very diverse group of people.
Very cool story! How did you grow the group? Was it all through word of mouth from your initial seed group of friends?
The first dinner was all 1st degree friends. Then it turned into friends of friends of friends. The 4th or 5th dinner was a big turning point. We had a minimum of 55 to hit for a popular restaurant we wanted and we were trending short (we actually would have ended up hitting it) and for the first time opened the dinner up to people who weren't directly connected. We posted an invite in a popular Long Island food Facebook group and after that we never had a problem selling out a dinner again. Last month Newsday wrote an article about us which added hundreds of Instagram followers and close to 100 new applications for membership. We sold out 48 seats for our April dinner in under and hour and ended up working with the restaurant to add a second night.
https://www.newsday.com/lifestyle/restaurants/dead-chefs-soc... (https://archive.is/w9Z1A)