Comment by freedomben

I wouldn't say "to blend in" although I don't think that's wrong either. The stated goals are to emphasize that the COJCOLDS believe in and worship Jesus Christ, and are a "Christ centered religion." There's definitely some unity goals here to be more accepted as Christian, but they also really believe that the name of the church was literally set by Jesus Christ, and that He (Jesus) is inspiring the current leadership to restore the God-given name.

So there are a handful of factors/motivation at play, but yes a huge goal is to brand themselves more as Christian.