Comment by bondarchuk

>"word games" has to do with any use of language, nothing to do with consciousness.

I think philosophy of mind is especially prone to these issues because of how deeply the concept of "subjectivity" is embedded into language (not only at the level of semantics but also grammar). You can hardly say 2 words without pulling in a whole bunch of preconceived notions of what a subject is and how subjects relate to each other.