Comment by jalapenos

100% this. It seems so obvious. If edge case escalation is uneconomical, price it so it's not.

I once lost a Google account because of their "the password is not enough, we'll randomly decide what is" policy. It's very unpleasant to get to that "make another account" page, and realise it's all gone.

I'd have happily paid money to go through identity verification and so on to get it back. Its sad they're just leaving this money on the table, hurting both themselves and their customers.