Comment by kjreact
3 years ago
Why should Apple use existing technology words to describe their new product? They are trying to create a “new” product category and come up with their own vernacular for this segment.
I can just see the patent trolls salivating over this new opportunity. At least now Apple can use each of these lawsuits to promote their product with their own terminology (ads via news articles, Apple Marketing 101).
They are trying to create a “new” product category
But they haven't. Its a VR/AR headset; just relatively powerful and expensive; absolutely no need for the new terminology technologically; its pure marketing.