Comment by ripvanwinkle
3 years ago
IMO what makes Apple different and more likely to succeed than Meta is that they are pursuing more concrete scenarios like viewing content in a more immersive environment or spinning up a large viewing surface where you may have none .
Meta's problem is this focus around social interactions which just isn't taking hold apart from a niche audience of enthusiasts. Having tried the Quest Pro, if Meta pursued the remote office collaboration scenario more vigorously which is really quite promising and multiple desktop monitor replacement they would do a lot better
The obvious drawback with the Apple device is price and it's going to have challenges with traction. The enterprise would be a good place to start but that doesn't seem to be Apple's forte
No matter what they try, Meta can't really implement a vision of an enterprise collaboration OS because they don't make a widely adopted desktop OS.
More generally, the whole "productivity computer" market will also have to convince thrifty companies that they should spend thousands of dollars per employee on a headset for remote work when they already spent thousands per employee on a laptop that has a webcam.
Nobody's going to be able to demonstrate ROI on these devices for making employees more productive. Buying your employees two or three $150 monitors has the same effect.
This is why Apple's strategy of marketing directly to the consumer can work. It forced companies to support the iPhone on corporate networks, because everyone wanted an iPhone. It didn't matter that all these companies were Microsoft shops with Blackberry phones.
Apple's still not going to get far with this thing until they can bring the price down to three digits.