Comment by caconym_

> What about slapping an Apple logo on it and pricing it even further out of reach changes that in your mind?

Probably the fact that Apple has an excellent track record of entering nascent consumer electronics markets late (e.g. iPod, iPhone, Apple Watch) at high price points, nailing the execution, and eventually dominating said markets with arguably superior products.

It's the same story again and again. If you've already decided Apple is charging $3000 for "slapping an Apple logo on it" and nothing else, you may as well have been one of the people back in ~2001 who swore up and down that the iPod was just an overpriced late entry in a market full of mature, attractive offerings like the Archos Jukebox line. In retrospect, to be clear, you would have looked quite silly.

I'm not saying this thing is absolutely going to be a success, but the problem with previous attempts at virtual displays has been that the execution is always shit, and Apple's greatest strength is nailing the execution. I don't think betting against them here is a good bet.