Comment by tpmoney

But how does them using it while presenting help sell it to me? What use case are they demonstrating by doing so that is more compelling in that case? I don't expect them to have airpods in their ears when announcing the next airpod (or even the first). I don't expect presenters to be sitting in a car when they announce a new model. If Nike introduces new running shoes, I don't expect to see the presenters in those shoes on stage at a business convention. When telling me about a new food, I don't expect the presenters to be stuffing their faces all presentation long. Likewise it would be distracting as hell for presenters to be working out while announcing a new fitness routine or machine.

So again, what is the expected value you think there would be in the presenter wearing the device that wasn't provided otherwise in the rest of the presentation?