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Comment by coolandsmartrr

3 years ago

> It feels like they wanted to start super high to really test the market

Reminds me of how Steve Jobs announced a price reduction by $200 in two months after the release of the first iPhone. Apple can likewise reduce the price of Apple Vision, but save face this time by releasing a non-Pro version.

> If they ever exit the space

I'm not sure if Apple would exit the space that easily. While markets for auxiliary products like homepods were easier to exit, Apple announced Apple Vision announced with too much fanfare to exit quickly.

Apple will probably commit to Apple Vision for a while, just like the Apple Watch. While the first Apple Watch did not take off massively, Apple persisted by pivoting it from a luxury item to a more practical device for fitness and Apple Pay.