Comment by lnauta
3 years ago
After watching MKBHD talking about how amazing the eye tracking is, my first thought is:
When will apple start selling ads? They can use the eye tracking as feedback to advertisers, allowing apple to ask more money than non-eye tracked ads because they can prove you actually watched the ad.
Next you can track what people are looking at in netflix shows and adjust the shows to make them even more algorithmicly optimized (I dont even want to go there).
Interesting tech, but I think apple has something in mind we'll only realise a few years down the road (like how the app store turned out).
In the keynote, they went out of their way to say that they won't give this data to websites, only click data.
This, of course, is different. To the extent they can prevent it, they will. But I'm not sure what data app developers NEED to receive for this to work, and certainly any of that info could get passed to a developer.
Anyway, Apple has an interest in locking that down as much as possible and expressed a desire to do so. We'll see what happens.