Comment by novok

%98 lurk, %1.9 comment and %0.1 make content that make the rest of the group come in and lurk / comment in the first place. You probably want to invert the payment model in a way and still give money to content creators, or make it a platform which content creators can get paid and take a cut, like substack.

But you have a chicken/egg issue there too, which is why coke when it was first getting started gave coke to various soda fountain places to bootstrap demand in the first place.