Comment by ttepasse

I do have a soft spot for the very reduced design of that site and the sister site useit.com had in the early 2000s:

https://web.archive.org/web/20010516012145/http://www.nngrou...

https://web.archive.org/web/20050401012658/http://www.useit....

A redesign should not has been as brutalistic, but keeping the same spirit and personality.