Comment by dredmorbius

Given that Google handles a tremendous amount of email (not all to gmail.com domains either), and that other companies maintain "shadow profiles" of non-members, or simply track vast numbers of people (credit bureaux and other data-brokers), let alone the vast levels of surveillance baked into the present-day Internet, saying people can simply opt out of services is ... profoundly untrue.

There's not need to pit fairness in business dealings against privacy. Both are wins for the average person.