Comment by firstbabylonian

This solution effectively comes down to "get regulators to police big tech more, in this particular way".

How much luck have we had with meaningful regulation in the tech industry recently? Doesn't feel like much, if any. Everyone hates GDPR and the cookie banners. Restriction of advertiser tracking — the closest thing to a consumer win that comes to mind — was not a product of policymaking but of Apple's competitive action.

I personally love the idea of government regulation but America clearly doesn't. This market needs solutions that don't involve top-down control.