Comment by scrum-treats

"The gist is: they can collect super intimate information about you -- from your medical information, your genetic information, to your “sex life” (seriously), to how fast you drive, where you drive, and what songs you play in your car -- in huge quantities. They then use it to invent more data about you through “inferences” about things like your intelligence, abilities, and interests."

Told you... your sex life is corporation-collected data.