Comment by Mezzie
3 years ago
The heyday of AOL keywords was before SEO or search engine relevancy was anything that any company cared about. Search engines existed, but this was mostly pre-Google and they were not great. A lot of discovery happened in other ways - the AOL keyword scheme was basically their attempt to tie web discovery to their products so people who left AOL wouldn't know what to do.
Sorry, I should have been clearer. I’m talking about modern ads that you see now. They will often say ‘search for Hilton hotels’ or whatever, rather than the domain. I thought that was to help SEO