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Comment by refurb

2 years ago

But this is demand like residential A/C. It's not good business to deny those customers electricity.

There’s no denying involved in setting prices higher.

Electrify customers pay a premium to have a fixed rate. Customers swap to market rates because they can save a little money on average and significantly more if they delay use to cheaper periods. Such as plugging in an EV when you get home but only charging it from 12pm to 4am or whatever.