Comment by jsnell
3 years ago
Regulators in the US, EU and UK have made it clear that Chrome can't remove support for 3p cookies without building a replacement feature that works for non-Google ad networks.
3 years ago
Regulators in the US, EU and UK have made it clear that Chrome can't remove support for 3p cookies without building a replacement feature that works for non-Google ad networks.
I’m still not sold on your take here. All of that stuff was from no later than mid-2021, back when Google was close to leading the way with this stuff, whereas now they’re just aligning with what everyone else is doing, and if Google isn’t using their privileged position with Chrome to give themselves (google.com or similar) more info than anyone else gets, there can be no credible antitrust argument any more (I say this with a straight face as a technologist). And the fact that other browsers refuse this Topics API would call it into question as a replacement for third-party tracker cookies anyway.
(Related, comments by both of us within https://news.ycombinator.com/item?id=36713737 two months ago.)
https://assets.publishing.service.gov.uk/media/62052c52e90e0...
Whether you're convinced or not, this is the reality. Antitrust regulatories have done their homeworks and made it clear that Google alone cannot deprecate 3p cookie.
Which is weird since apple did that like three years ago? Just no one cared much since it was Safari.
The linked document is about _replacing_ 3pc,not simply eliminating them, which seems a crucial distinction.
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