Comment by Arrath

Hardly?

My local grocery store has a selection of ice creams in an end-cap cooler at the face of an aisle. The complete frozen goodies selection is down at the back end of the store. I almost always snag what I want from the up front cooler rather than making the trek to the back.

Plus the hand-held frozen goodies, like ice cream truck fare, are usually in their own cooler separately from the big stuff.