Comment by EGG_CREAM

I think it's just equating the two, which probably isn't wrong, considering the record profits made even as inflation has skyrocketed.[1] Making less profit is not an option for all of these businesses (because of greed), so they pass 100% of the inflation on to the consumer, and then some.

[1] https://www.npr.org/2022/02/13/1080494838/economist-explains...