Comment by pazimzadeh
2 years ago
I didn't realize it was so commercial. It's just advertisements for hippie? So you can engage in consumerism and still feel good about yourself?
The Whole Earth Magazine seems much more interesting than the Catalog
2 years ago
I didn't realize it was so commercial. It's just advertisements for hippie? So you can engage in consumerism and still feel good about yourself?
The Whole Earth Magazine seems much more interesting than the Catalog
No advertisements, just reviews of things they thought were good.
It was a mail order catalog for back to land communards.
It was never really a mail order catalog in the sense that there was no single place to order the stuff (the Whole Earth store did open later, but it just a slice of what appeared in the WEC and CoEvolution Quarterly). It was, as others have noted, reviews of "good stuff" and info on how (maybe) to get it.
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The Whole Earth was never really anti-capitalist. Rather Brand and company leveraged the ideas early cybernetics research to build loose networks of engaged individuals with the goal of creating their own centers of power and authority in society and the economy.