Comment by PumpkinSpice
2 years ago
This is how you do advertising on HN...
The page is a very explicit plug (pun intended?) for their industrial CT products, and it was clearly done for marketing purposes, not because it reveals anything interesting. It is an apples-to-oranges comparison of several cables, basically showing that they're doing what they're supposed to and are constructed as expected. It was even submitted by an account that is clearly tied to the company.
I'm not upset with them - I think it's a better ad than most - but it's a pretty solid case study of how clever "covert" marketing is being done.
I found it interesting. Why not market your product by demoing what it can do? I'm not going to buy a CT scanner but if someone else does I don't mind it.
I'm quite okay with that. A detailed capabilities demo is all I actually want from advertisements. I only wish it were more honest about its purpose, because the article is not useful to consumers of USB-C cables.
Yes, I was deeply disappointed that they didn’t test any reputable cable advertised as equivalent to the Apple one. So it didn’t answer the interesting question of whether there’s any point in buying Apple vs say, Anker.
This has been becoming more common, and honestly i’m all for it.