Comment by sleepybrett

There used to be a thing where cables that supported usb-3 had blue interiors to their connectors. But then some jackasses started shipping crap cables with blue connectors at inflated prices...

I don't think the usb standards body can realisticly police the labeling in any real way.

Also apple's usb-c cables w/ thunderbolt has the little thunderbolt icon on it, so at least they are labeling it (https://www.apple.com/shop/product/MN713AM/A/thunderbolt-4-u...)