Comment by skepticATX

Exactly. Personally I’m fine with both:

1) Forward looking demoes that demonstrate the future of your product, where it’s clear that you’re not there yet but working in that direction

or

2) Demoes that show off current capabilities, but are scripted and edited to do so in the best light possible.

Both of those are standard practice and acceptable. What Google did was just wrong. They deserve to face backlash for this.