← Back to context

Comment by kokanee

2 years ago

I imagine the commenter was calling out what they perceived to be an inauthentic yet carefully planned facade of diversity. This marketing trend rubs me the wrong way as well, because it reminds me of how I was raised and educated as a 90s kid to believe that racism was a thing of the past. That turned out to be a damaging lie.

I don't mean to imply that companies should avoid displays of diversity, I just mean that it's obvious when it's inauthentic. Virtue signaling in exchange for business is not progress.

6 comments

kokanee

Reply
idk1  2 years ago

It think it could be a seen as a good thing, it's a little chicken and egg. If you want to increase diversity at a company, one good way would be to represent diversity in your keynotes in order to make it look to a diverse base that they would be happy working there, thus increasing the diversity at the company.

asadotzler  2 years ago

You'd prefer the alternative with just a few white guys in the picture and no consideration given at all to appearing diverse?

  • xwolfi  2 years ago

    Just take a group of people that actually know and work together and you're authentic. Forced diversity is idiotic: either you do it or you don't, but you show what you're doing to be authentic.

    Imagine how cringe it would be if only white guys were allowed to work at Google and they displayed in all their marketing a fully diverse group of non-white girls. That would be... inauthentic.

    Just the fact girls are less than guys in IT is something we should demonstrate, understand, change if needed. Not hide behind a facade of 50/50 display everywhere as if the problem was already solved or that it was even a problem in the first place.