Comment by whakim
2 years ago
But there's still plenty of signal. It isn't as if there are no working YouTube downloaders, or factually correct explanations of how transistors work. It's just that search engines don't know how to (or don't care enough about) disambiguating these good results from the mountains of spam or malware.
I think that both of you are correct. The internet has much more "noise" than in the past (partially due to websites gaming SEO to show up higher in Google's search results). As a result, Google's algorithm returns more "noise" per query now than it used to. It is a less effective filter through the noise.
Imagine Google were like a water filter you install on your kitchen faucet to filter out unwanted chemicals from your drinking water. If as the years progress your municipal tap water starts to contain a higher baseline of unwanted chemicals, and as a result the filter begins to let through more chemicals than it did before, you'd consider your filter pretty cruddy for its use case. At the bare minimum you'd call it outdated. That is what is happening to Google search