Comment by whakim

This is addressed in the article. As Hacker News readers and expert computer users, we have a bag of tricks that we can reach into in order to make our searches perform better. With a similar level of effort and an expert user's intuition you can get good results out of any search engine. Not so for the average user. In fact, again paraphrasing the article, Google's original claim to fame was that you didn't have to spend a lot of time doing exact keyword matching and fancy tricks in order to get good results.