Comment by qwytw

IIRC Apple was donating lots of Apple IIs to schools in California in the 80s and then still maintained a disproportionately (compared to other states) high market share in the educational market in the 90s and 2000s. This presumably had a multi-generational effect as people graduating from those schools were more likely to buy Macs and then children growing up in those households were more used to them than Windows PCs etc.