Comment by isodev

Apps themselves have undergone a similar transformation. It's OK to have an app for everything but instead today we sort of have a more common format: "login and we let you download the For You page in what looks like an app".

For some reason, websites are also trying to be apps, instead of being websites and it feels like both are a side effect of of what the OP describes as the need for the few to maximise revenue on their content.