Comment by maigret
1 year ago
It's interesting because, at the time of Web 2, it was not only the "social media" proposition the only one, but also AJAX as well as more Javascript-driven websites (with more interaction potential). It was also the time of widgets and iframes, where all kinds of interesting 3rd party integrations appeared, like the bookmarklets (remember Yahoo Pipes, netvibes, RSS?). Unfortunately, the seed of advertising pretty much killed the rest over time.
This exactly. And getting content from third party sites dynamically. The classic example was having a Google Maps thing on your site where you'd show your, or even yet another party's data on a map. There was increasing amounts of data becoming available, apis opening up, governments releasing data sets. Combining all of that into something interesting, that was the real promise of web 2.0.
And then everybody started using that to add trackers and push ads.