Comment by adaptbrian

Wonder what that accountants ability to keep clients around looks like vs. Intentful Google searches, and what that market would look like.

You have to take the serious consideration that winning customers from tiktok is going to be a wildly different persona than from google.

Churn and burn practices are for folks who've not seen the 5th year of their used to be sustainable market crash when arbitrary platform dynamics change and they don't realize they've been working with the wrong type of client that whole time.

I work in Healthcare as well. It's just a giant farm so folks will take anyone who is alive and insured. I could see TokTik do well there.