Comment by RileyJames
2 years ago
I started SupeChoiceForm as a passive income project many years ago: https://superchoiceform.com.au/
It started as just a content site, with google Adsense. Making about $1200 per month from ~30k visits.
It kept growing in popularity over about 2 years and I finally decided it might be worth some more effort.
So I turned it into a web app that took an employee through the process of gathering/generating all the paperwork they require to provide their employer with their superfund details. Effectively just digitising the paper form process with some smart automations.
(Superannuation is the 401k of Australia, but probably more widespread as it’s mandatory)
That was 2x MVP’s ago. Last year I got two trust partners / co-founders involved and we’ve turned it into an embedded service that can drop into any payroll/hr provider.
Raised $1M and now we’re making a lot more than $1200
All because I was nervous about getting Adsense banned for no reason. So thanks google!!
Your website looks really neat, what JS stack did you choose to build?
That website is built on rails, no js stack (beyond stimulus). Our newer, embedded version, is built on Elixir / Phoenix.
So is adsense no longer used? (cant see any ads at least)
How does it make money now?
Correct. We dropped adsense as soon as we could. We now work with, and integrate directly with, the super funds themselves. Often it was those super funds that were advertising on the site via google adsense. We've effectively cut out google as the middle man. But we also now offer a lot more than advertising for the funds.