Comment by CatWChainsaw

I don't condone this practice, but considering how "lucrative" data is, I read any sort of opt-out like this as "we're still going to collect the data but we'll hide the insights from you to make it look like we aren't." So, same with personalized ads on Google. Not sure how they're planning on implementing Maps location data such that Google "doesn't have" it, but color me skeptical for the time being.