Comment by vwcx

As a journalist who has been involved in newsroom analytics at three organizations since Twitter launched, I can assure you that most online news outlets have seen very little to no referral traffic from Twitter in nearly a decade. Journalists love to point to some viral retweet of their story, but most of the time: the number of likes/retweets > actual referrer traffic.

See NPR: https://niemanreports.org/articles/npr-twitter-musk/