Comment by beezlebroxxxxxx

You're over-estimating how many people actually "surf" the net. I'd wager most of HN knows Yandex, but you're average, non-tech industry, person in NA has essentially no need or situation when they would run into Yandex (aside from streaming, even then they probably aren't explicitly going to the yandex url). You would see the same case for a Chinese search engine.

People in general spend a remarkable amount of time visiting the same 3-4 websites over and over and some apps.