Comment by riedel

Brand loyalty also goes for review sites itself. Sure I find myselfnsometimes getting frustrated if I look into a new product category (like best CD Ripping drive as of 2024 until I find the related forum post ). But I typically I rather first skim through the URL to see some sites I remember (notebookcheck, tomshardware, Chinagadgets.de, or whatever ) that I am loyal to until I get disappointed. This works because they are testing different products and I am kind of loyal. How loyal can I ever be to a site that only sells air purifier tests. How many times in my life do I need this test? I agree in this case it is even easier to be more loyal to brand because they probably sell more things than just air purifiers.