← Back to context

Comment by michaelt

9 months ago

> The trick I think I've found for this (which isn't fool proof) is to find videos where the youtuber is actually physically interacting with the product.

IDK, there's a long tradition of shill reviewers being given free products "for testing" on the unspoken agreement that if the review is bad, they won't get more free products in the future.

Yeah if they have no negative reviews, that's a bad sign. A particularly scrupled YouTuber I follow typically won't do a paid video if the product isn't good and instead does an unpaid tear down video. That probably limits his opportunities to brave marketing teams with high quality products, but it also makes his reviews quite valuable.