Comment by tylerdurden91

I think SEO has become a cat & mouse game between the engine & websites. As a product owner, I think its great that Google publishes how it ranks to maintain transparency, but that also allows the big companies to game the system. I almost wonder if they should be less transparent on how they rank.

Further, as the big publishers as well as well known sites get more & more of Google's traffic, doesnt it create a negative feedback loop for Google? Most of these sites have their own internal search. If I know that I'll anyways go to CondeNast for travel, i'd rather go there directly & search & skip google entirely. In fact, it seems to me that it would be in Google's best interest to try & place new & unique websites towards top of the ranking much more frequently than they do. Not sure why they dont do it already.