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Comment by akira2501

2 years ago

> Replacing the ads in the stream with streaming friendly ads comes at an additional tech cost too

There are several ad exchanges which will manage this entirely for you.

> plus you need to either hire people to run it or pay someone to manage it for you.

You can do most of it with automation. You just need to create a "break in" and "break out" signal to send to the advertising platform.

> so the station may not even have streaming rights for the content they have broadcast rights for

This is most of the issue. CBS, NBC and ABC don't give you very much latitude with their national network content. So local news and sports are usually the only space you can sell into. I've seen a lot of broadcasters setup scheduled streams that have full programmatic replacement running on them that only exist when local sports are in season and for the few hours a week they're actively played.

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akira2501

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dylan604  2 years ago

> There are several ad exchanges which will manage this entirely for you.

sort of. there's still a lot to be done on the station's end to do this

> You can do most of it with automation.

Yes, I can, and do. However, not every you can. There are 3rd party companies that do this, but it's not what every station wants to do.

Your comment reads as if you're writing everything off except the part you like. It's one of those situations where the station mangers look at all of the pros/cons, adds it up, and then makes a decision. They all contribute

  • akira2501  2 years ago

    > there's still a lot

    define "a lot."

    > not every you can

    I assumed you would use the already existing automation system. Almost all of them have a mechanism to easily do this.

    > as if you're writing everything off except the part you like.

    I have a point of view that is different than yours. I'm suggesting that the points you've raised do not all share equal value in the decision making process, and if I had to guess, were based off slightly outdated experiences in the industry.