Comment by stephc_int13
2 years ago
Apple top management should have seen this coming ~years~ ago. Both Apple and Google could have prevented this by being smarter and less greedy in the first place, understanding the central role of developers and third party companies in their ecosystems.
Not sure about this lawsuit, I don't really care at this point, the whole process in unrolling and won't stop until this is over, and this won't end up in a nice place for Apple.
Or, both Apple and Google did see this coming years ago, have been smart about supporting politicians in both major US political parties, and calculated that the amount of money they could make by maintaining their monopoly positions — even if only for a few more years — was likely far greater than any fine or other regulatory headache it might cause down the line.
Time will tell, for sure.
The thing is, they are both overflowing with cash, more than enough to afford being strategic about its use.
If you're only looking at cash flow for the next few quarters, sure, that was the smart decision.
Apple and Google absolutely saw this coming and both have come to the conclusion that the outcome of this lawsuit will be less costly than trying to preemptively deal with the issue — and risk overshooting the target, leaving money on the table.
Even if the DoJ wins on every aspect of this lawsuit, it still would hardly put a dent in apple’s profits. They aren’t going after the big ticket money makers in a way that is going to impact apple’s profits.