Comment by ChildOfChaos

Yes, but how much software does something similar? if you are going to penalize Apple for this you will have to penalize a huge amount of companies, it's a very slippery slope, as what do you define as being anti-competitive and what do you define also being a genuine need to highlight the difference?

What are you saying Apple should have done/be made to do? Make all the messages the same colour? This causes issues for the user not being able to tell what features are available in messaging that person and then it can be even more confusing to them, you are going to have to mark it some way which is turn is going to have somewhat of the same affect. A lot of these measures from governments don't actually end up helping users, they end up just making the end user experience worse.

For Apple, this was likely a win-win, they need to show the difference and it has such knock on affect, but I think this is the problem, Apple has a way of looking at things and way of doing certain things, a lot of the things that people are upset about in this lawsuit and beyond area consequence of that, but isn't nessecery the sole purpose of why Apple is doing things this way in the first place, those people that get angry at Apple seem to miss those points or disagree with that way of doing it.