Comment by fundad

The sarcasm isn't really necessary. I think most of us would prefer to live in a world where the capitalist mentality didn't trump all other considerations. It's actually possible for a company like Apple to be laser-focused on privacy and giving their users the best possible options, and still make a more-than-healthy profit margin.

Hell, with Apple's cash hoard, they could afford to give iPhones away for at least a couple years without much trouble. I'm not saying companies should be obligated to do crazy things like this once they have "enough" money, but I think it illustrates that there's no inherent reason why many companies need to take any particular action that increases revenue, regardless of the consequences.

Apple's long-standing culture of secrecy and exclusivity is the problem, really.

Doesn't seem that expensive considering their profit margins.

The point of the quote was not that it's in their interest to differentiate. The point was that, according to the complaint and for reasons they lay out, their marketing is dishonest and they frequently put their users at increased risk when it's to their financial to do so.

In other words, they're saying Apple's privacy and security stance is a bit like the trope of politicians saying "think of the children!" whenever they are selling a law that restricts liberty.