Comment by laborcontract

These are the sorts of articles that a lot of news sites and digital publications dream of when pitching venture capitalists to cultivate this as a new sort of medium. But I've always found that the most compelling stuff, the most compelling digital presentations are often emergent. I think designing around it as a goal is impossible and often comes off as contrived and annoying. However, there are a times like this where it's just stunning as in, "yes, please hijack my scroll, go ahead".