Comment by Bnichs
7 months ago
I think a lot of this can be ascribed to "startups don't always do the right thing" and you have to learn a lot over time.
That's said, I've been a customer for a while and the t-shirt debacle is one of the dumbest things I've seen a small company do. Even if you try and call it marketing cost (no name on the shirt makes that hard), there's no way it was the most efficient use of money for marketing.
And setting up infrastructure for it wreaks of "I'm bored with search let's do t-shirts." it completes goes against "do one thing really well" and just seems like a waste. If I were one of those investors and my money got spent on that I'd be really upset.
On the other hand, I see it as evidence that adtech is not in control of the company. Public companies or companies beholden to ad money would never be able to get away with a stunt like that. Can you imagine Meta sending each of their users a T-shirt? At > $40 RPU they could afford it.
The (publicly listed) bank I'm a customer of sent me a pair of oven mitts during the 2008 financial crisis, with an accompanying note that I'd paraphrase as "there have been rumors about our financial stability, and to show how untrue they are we're sending a gift to our customers".
It remains the worst customer retention pitch I've ever seen.
> Can you imagine Meta sending each of their users a T-shirt?
If they thought it'd help, absolutely. Facebook has a long history of doling out swag; I've got a free Oculus sitting downstairs.