Comment by iamacyborg
7 months ago
> Everything else, including the insanity of the t-shirts thing, is a complete waste of time and money.
Presumably the tshirts are a marketing cost that they hope will lead to greater brand exposure and more subscribers.
They should've spent it on a marketing agency, because I don't know how a shirt which doesn't even have the name Kagi on it is supposed to give them brand exposure.
A shirt that looks less like an ad is one I’d actually wear.
Or advertise on a billboard along Hwy 101 as you enter San Francisco.
I was giving them the benefit of the doubt up until this. Wtf? I’d be happy to wear a brand t-shirt “Kagi” and that’s it.
What an own goal. I’m sure it made sense to them but I’m worried they don’t truly understand their customer base.