Comment by mda
7 months ago
"Kagi does no paid advertising"
I remember Daniel King's PowerPlayChess channel recently started promoting Kagi, doesn't this count as paid advertising or is this deal something else?
7 months ago
"Kagi does no paid advertising"
I remember Daniel King's PowerPlayChess channel recently started promoting Kagi, doesn't this count as paid advertising or is this deal something else?
You are right, we started doing that last week so technically we are doing marketing now.
It really does seem like you’re being a bit too unfocused Vlad.
Delivering high-quality search over the entire Internet, higher quality than Google, is something so complex that even if you were literally the worlds smartest person and all the other Kagi employees were number 2 to number 26, there would still likely be stumbles at least once a year on something.
Because there’s like a million gotchas hidden along the path to just reliably matching Google search quality circa 2010 in the 2024 environment. Let alone delivering a high-quality browser, AI tools, etc., on top.
Serving optimally performing ads to billions of global users is a radically different problem than serving optimal search results and accessory features to a self-selected 50,000 or 500,000 customers.
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I'm not convinced it's actually that complicated.
Google search has been bad for a long time. It's clear they serve their customers (advertisers) quite well, but as a user of their search, they're not particularly impressive.
The biggest problem is a problem of scale: being the biggest search provider means Google are targeted by SEO, so it's harder for Google to sift out the AI-generated garbage--Kagi just isn't involved in the arms race that Google is. But as a user that's not my problem; I'm not going to tolerate bad search results out of some sense of "fairness" to a corporation. And Kagi is delivering real user-centered features which are, frankly, obvious, i.e. Google should be embarrassed that they don't let you filter/prioritize domains or search within lenses like Kagi does.
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> Because there’s like a million gotchas hidden along the path to just reliably matching Google search quality
I don’t know about you, but the reason I’m paying for Kagi is because their search results are reliably better than Google.
That may be because all the spam optimizes for Google, but noneless they’ve already done the thing you say they should focus on.
As long as the search quality isn’t compromised it doesn’t matter to me what they do with my money.