Comment by FireBeyond

> I'm suggesting that self owned companies are allowed to and often do spend absurd amounts of their spare money on pointless things like marketing or internal transformations.

Bradford Shellhammer (fab.com) wanting to speed run getting his United Global Services (invite only, elite tier, qualification criteria believed to be $50K annual base fare spend or 150K miles/year) so would fly back and forth between New York and Frankfurt every week, first class, while laying off employees left right and center.