Comment by sumanthvepa

So why needlessly call him a management consultant?

Yes it is a stretch to say he had much influence. There reason is very simple. Yahoo! was in its death throes. The core products were not bringing in revenue, and it was in the middle of multiple hostile takeover attacks by various private equity players. First it was a hostile offer from Microsoft, a hostile take over effort by Carl Icahn, and then a finally yet another, hostile take over (I forget the name of the last raider)

When there is so much uncertainty, and the fight is for mere survival, strategy has no meaning. You don't strategize, when someone is shooting you in the head.