Comment by antihipocrat
7 months ago
The SEO spam domains could be blocked or de-prioritized by google. However, these SEO links generate significant income for Google via advertising.
When OKRs are tied to revenue, no executive is going to sign off on a change that reduces it
Even worse, besides spam domains there are countless legit enterprises that like to be at the top of results that create bad incentives.
Imagine the community manages to set up a walled off non-commercial web that gains enough popularity to be interesting to advertisers. Who would be in charge of such a thing? And what would they do when Coca Cola showed up at the front door with ten million dollars in a briefcase? Federated would not be much better, they just need to pay the most influential nodes.